![]() These statistics indicate high rates of YouTube usage, which proves its popularity across the globe. In 2020, nearly 72 percent of female users and 72 percent of male users logged in to their accounts on the YouTube platform.Nearly 77 percent of YouTube users are people aged between 15-25 worldwide.73 percent of Americans aged 36 to 45, 70 percent of Americans aged 46 to 55, and 67 percent of Americans aged 56 years and older use YouTube, which shows that elderly adults have an interest in video content, as opposed to other social media.In the last year, 62 percent of users visited YouTube on a daily basis.42 percent of Gen Z female viewers use YouTube to keep up with their favorite influencers.53 percent of Gen Z male viewers use the YouTube platform to follow their favorite influencers.YouTube Demographics and User Behavior Statistics A major reason for 7 percent of YouTube use is to enhance professional services.One in three women claimed to watch beauty tutorials on YouTube once a wee.37 percent of YouTube users who fall in the age group between 30 to 49 years use the platform to get news.Nearly 8 percent of viewers find YouTube a useful platform to connect with family and friends.82 percent of YouTube usage is for entertainment purposes.In June 2020, videos for Black Lives Matter accounted for nearly 4 times more views than other videos in 2019 around the same time.On average, each YouTube user aged 18 years and above spends nearly 42 minutes on YouTube regularly.According to YouTube analytics, most users use a mobile device to watch videos, which accounts for 50 percent of YouTube usage.YouTube has also become the second most popular social media platform.YouTube holds the record for being the second-most visited website.Nearly 62 percent of YouTube viewers based in the US access the video-sharing site daily.YouTube’s platform has over 122 million active users who regularly.Males account for 56 percent of YouTube’s viewers.Nearly 16.4 percent of the video platform’s users are from the US.In the US, nearly 94 percent of Over-the-Top watchers are YouTube users. ![]() 80 percent of US parents with children under 11 years of age say that their kids are YouTube users as well.In the US, nearly 77 percent of YouTube users fall in the age range between 15 to 35 years old.In the US, 74 percent of YouTube users are adults.Currently, YouTube has more than 2 billion monthly users that remain logged-in.Nearly every YouTube channel receives $0.5 on every thousand views that each of their videos gains. ![]() The number of YouTube channels annually making 5 figures on YouTube has increased by 50 percent on a year-on-year basis. ![]()
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